Web Design

Creating sites with HTML5, CSS3, Liquid, Python, PHP & JavaScript, I have extensive web design experience and have carried out a lot of freelance and in-house work since 2005.

Extensive experience with WordPress and Shopify websites, but I can work with an array of CMS’s (including Wagtail and Contentful) or create stand-alone websites in PHP or Python.

I also work with PostgreSQL, MySQL, REST APIs, and have growing experience with AI tooling (including building LLM-based applications, embeddings, vector databases like FAISS, and integrating AI into websites and backend workflows).

Many of my private projects are built with WordPress, but for speed and SERPs I now move toward static-file sites like this lightning-fast Gatsby one.

My goal is to produce light, responsive designs that fully embrace the latest UI and UX processes. I also have experience with headless CMS builds, cloud deployment (Netlify, Vercel), and Git-based workflows.

My recipe sourcing site
https://eatmyfood.co.uk

Rugby union supporters club site (temporarily offline)
https://rugbyulster.com

News site (temporarily offline)
https://www.newslarder.co.uk

Commercial examples available on request (excluding NDA work).

Technical Highlights & Use Cases

• Developed LLM-based local applications using Python and FAISS for document search and semantic retrieval.
• Integrated PostgreSQL databases for e-commerce and marketing platforms.
• Deployed scalable JAMstack sites using Netlify and Vercel with automated CI/CD pipelines.
• Managed DNS, custom domains, and server configuration.
• Built A/B and MVT tests for optimising conversion rates.
• Improved client tracking with advanced Google Analytics, Tag Manager, and custom dashboards.
• Worked across REST and GraphQL APIs, integrating third-party services like Salesforce, Pardot, and Shopify apps.
• Enhanced accessibility and performance using Lighthouse and Core Web Vitals auditing.