Skills
SEO
Joined up experience with the optimisation of websites to achieve higher SERPs, looking not just at content but the back-end code to achieve higher performance.
Using tools like SEMrush to gain the upper hand over competitors through analysis of websites and keyword research / monitoring.
Core SEO Skills
- Improving code base
- Increasing site speed
- Keyword optimisation
- Benchmarking
- Optimisation programs
- Link-building