Project Management

Utilise kanban through tools including Trello and Jira to effectively manage projects of all sizes, from full-scale development to BAU tasks and team management.

I have over 19 years of experience in e-commerce and digital project management. This began with my photography business in 2005, where I first explored online commerce using the PrestaShop platform.

Over the years, I’ve launched and managed many e-commerce websites, evolving from bespoke PHP sites to modern platforms like Shopify and WooCommerce.

More recently, I’ve expanded into AI-driven projects, applying skills with large language models (LLMs), embeddings, and retrieval-augmented generation (RAG) pipelines. I have hands-on experience setting up and managing PostgreSQL databases, vector search with FAISS, and using Transformers libraries to integrate AI into practical tools.

I’ve worked both in-house in marketing and product management roles, as well as within agencies launching new e-commerce stores for clients. This broad experience means I excel at managing client expectations, aligning internal and external teams, and rolling out cutting-edge technology solutions.

Core Skills

• Managing AI and e-commerce development projects.
• Improving customer journeys, engagement, and revenue.
• Integrating AI tools such as LLMs and embeddings.
• Working with PostgreSQL and MySQL databases.
• Rolling out new technology and system enhancements.
• Launching & maintaining marketing campaigns.
• Analytics and tracking: Google Adsense, Adwords, Analytics, Tag Manager, Trends.
• Setting up & configuring various e-commerce platforms.
• A/B & MVT Testing.
• Configuring sites for SEO.
• Conversion rate optimisation.
• Planning and implementing customer journeys.