Skills

E-Commerce

I have over 19 years of experience in e-commerce, now enhanced by work in AI and advanced technologies. This began with my photography business in 2005, where I settled on the PrestaShop e-commerce platform for my portfolio. Over the years, I’ve created numerous e-commerce websites using bespoke PHP sites and platforms like Shopify and Shopify Plus.

I’ve worked in-house within marketing departments, handling content creation, updating products, managing marketing campaigns, and driving projects. My experience now also includes integrating AI tools into workflows — using machine learning models for customer insights, recommendation systems, and content optimisation.

In addition to e-commerce and product management roles, I’ve worked at agencies launching new stores for clients. This experience makes me skilled not only at managing clients’ expectations but also at collaborating with internal and external teams to roll out new technologies, including AI-driven enhancements.

I'm well used to managing thousands of product combinations using MySQL and PostgreSQL databases and a wide range of e-commerce platforms, with current favourites like Shopify and WooCommerce. Recently, I’ve deepened my technical expertise by working with AI and machine learning tools — from local LLM (large language model) deployments to embedding search systems, FAISS vector databases, and Python automation.

Core Skills

Improving customer journeys and revenue.
Applying AI and ML for automation, recommendations, and customer insights.
Keeping track of stats with Analytics and pixels.
Rolling out new technology and enhancements.
Launching & maintaining marketing campaigns.
Improving tracking and KPI’s.
Google; Adsense, Adwords, Analytics, Tag Manager, Trends.
Setting up & configuring various E-commerce platforms.
A/B & MVT Testing.
Configuring sites for SEO.
Conversion rate optimisation.
Planning and implementing customer journeys.
Managing MySQL and PostgreSQL databases.
Integrating AI models, embeddings, and search systems.
Automating workflows and data pipelines with Python.